About eCommerce University feature image

Your Skills. Your Future.

eCommerce University is an online learning platform offering training in the latest eCommerce-related fields. Our courses are designed to help you develop the technical skills necessary to secure a long-term, reliable career in a rapidly-growing industry.

Established by Katrina McKinnon in 2016, eCommerce University began as a live knowledge base from which we built our own eCommerce stores. This knowledge was then trialled in the eCommerce Fuel community to help its successful entrepreneurs train their own employees in new eCommerce techniques.

We have now carefully assembled this knowledge into individual courses, or ‘learning paths’, with easy-to-follow lessons, real-world examples, quizzes and assignments.

So whether you’re interested in kick-starting your eCommerce career, switching careers or simply building on existing skills, eCommerce University will put you one step closer to finding your dream online job.


We Want to See You Succeed.

Our aim is to help you get better online jobs by providing up-to-date eCommerce skills training.

To our best knowledge, there is no other training academy or learning programme in the world that offers full learning paths designed specifically for eCommerce employees.

So, you’ve landed in a good place.

You may not be aware of this, but the eCommerce industry is experiencing amazing growth and is now worth US$60 billion annually. As the industry matures, eCommerce store owners are moving themselves into a managerial position but they’re struggling to hire people to fill the role they previously occupied as a ‘solo-preneur’.

We know this because we run our own eCommerce stores! And, we’re actively involved in a number of online eCommerce communities, all of whose members insist that it’s getting harder and harder to find reliable, well-trained online eCommerce workers.

Starting to see the opportunity?

In a market hungry for skilled eCommerce professionals, eCommerce University is the fastest, most effective way to get the expertise to tap into this growing industry.

We want to empower you to build a sustainable, rewarding career in an industry with rapid growth―and the best part is these careers come with the freedom and flexibility of working from home.

You’re in good hands.

While the online world is being flooded by opportunistic workers looking for a variety of low-paid roles, our goal is to give you a more comprehensive skill set and teach you valuable behaviours that will allow you to look upon this as a career―not simply as an opportunistic means of earning a bit of money on the side.

With certifications for eCommerce Copywriters, eCommerce Virtual Assistants, eCommerce Store Administrators, eCommerce Marketers, eCommerce Designers and eCommerce Customer Service Management there’s bound to be a role suited to your interests!

Behind the Scenes

Meet the team who are committed to helping you gain a satisfying career in eCommerce!

Katrina McKinnon


Key professional highlights include:

  • Founder of dropshipping business built using The Four Hour Work Week principles. $400k annual revenue from 1 hour per month input.
  • Charter member and Resident Offshoring Expert for eCommerce Fuel. Private community for 6 & 7 figure Store Owners.
  • Online sales lead generation for a $1.7b multinational company for 10+ years.
  • Offshoring and managing teams for 20+ years.

Katrina McKinnon is a leading eCommerce innovator with over 20 years’ experience building and operating high performing businesses. As a successful entrepreneur and first-mover in developing and educating effective global teams of eCommerce support personnel, Katrina is an in-demand educator who has presented at Fishburners and eCommerce Fuel Live conferences, among others.

In pioneering some of the practises now standard in eCommerce including off-shoring and profitable digital lead generation methods, Katrina has a foundational understanding of the workings of the web-based business models that have revolutionised the global economy as well as the teams and expertise required to run them.

While establishing numerous successful eCommerce sites, Katrina has hired and coached the global teams to make them profitable, training hundreds of people around the world with the skills that online business owners need, both now and in the future.

Katrina is driven by empowering her team members around the world to build sustainable, rewarding careers in an industry with rapid growth – and the best part is these careers come with the freedom and flexibility of working from home.

In a market hungry for skilled eCommerce professionals, eCommerce University powered by Katrina McKinnon’s proven insights, is the fastest, most effective way to get the expertise to tap into this growing opportunity.

Drawing on Katrina’s extensive eCommerce training background, the modules are accessible, hands-on, and designed to be enjoyable. Through eCommerce University, you will learn the skills in a fun and practical way. You’ll also be shown how to find flexible working opportunities and strategies to rise to the top.


Co-Founder & Lead Designer

Jules’ 20 years of experience across film and TV production, photography, graphic/UI design for a wealth of clients including global brands, as well as being an eCommerce store owner himself, has given him a broad perspective and working knowledge of what it takes to develop and run successful online businesses.


Head Teacher

Katarina has been working as a teacher and a copywriter at the same time for almost ten years. This unique type of experience combined with her enthusiasm for online work has made her the perfect person to become the head teacher for eCommerce University.



Milica has been working as a teacher for more than nine years. She has started an online career recently and enjoys all the benefits – working from home and learning new techniques every day. She loves creating valuable, easy-to-follow, good-quality lessons for our students.



Rada is an enthusiastic online worker  who  has  been  teaching  a  wide  range  of  topics  for  over  a  decade.  Her  primary  focus  is on  creating  practical  lessons  to help  our  students  enter  the  world  of  online  work  smoothly  and  to become  knowledgeable eCommerce professionals.


Lead Developer

Arteo has lead our web development team for several years. His specialisations include WordPress, PHP and plugin integrations. With experience in building, maintaining and growing eCommerce stores, Arteo has a unique insight into the benefits of both eCommerce and working online. Arteo Pilar


Junior Developer

Working  as  a  Virtual  Assistant for  several  years,  Jessel  has  an  ability  to  focus  on  details  whilst  still  delivering quality results. She has  previously  worked  with  global   clients   and  now works as a Web Developer providing a superior customer experience via eCommerce University’s website.


Social Media Manager

Mikko never dreamed of working online. However, after switching careers, little did he know that his passion and persistence with learning online would make him become a successful social media manager. Now, he works from home and offers an integral service to eCommerce University students.


Community Outreach

Mia has experience with many different types of work, but being an online employee made her realise that this is her dream job. Her willingness to try different projects made her a highly sought-after employee with skills in web development, copywriting, photo editing, and outreach marketing.


Growth Manager

Noeme has a Bachelor’s Degree in Information Management. She worked in a BPO company before deciding to work from home as a virtual assistant, then as an online marketer. These experiences and her love for learning cultivated both her customer handling and email marketing skills.


Student Support

Marichu is a customer service specialist for both Inbound and Outbound campaigns. With years of experience working in the BPO Industry, she offers student support for eCommerce University and does her best to offer friendly assistance and exemplary customer service.